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The first john lewis christmas advert has a nod to the lamp scene at the opening of every pixar film and shows people creating shadows on a wall with different productsthe tagline for this was.
John lewis christmas advert 2013 the bear and the hare. Campaign from 2013 tops our list of uk retailers best festive ads. John lewis had released an advertisement during the christmas of 2013 with the re cover of the song of keane somewhere only we know performed by lily allen. The animated ad created by the advertising agency adam eveddb tells the tale of how a hare is upset because his best friend the bear has never seen christmas as he always hibernates. So much so i asked them if i could write some original music for it of my own.
The animated advert cost 1m to make and features a hare and a bear created by some of the artists behind disneys lion king. The bear and the hare john lewis christmas advert 2013 june 26 2015 june 26 2015 phattana a. Bear and the hare is the most effective john lewis christmas ad of all time. In the animation hare gives his best friend bear a christmas hell never forget.
There once was an animal who had never seen christmas. John lewis 2013 christmas advert the bear the hare. Thats according to our new research which ahead of the launch of the retailers highly anticipated festive campaign this month ranks the best john lewis xmas campaigns ever. The john lewis christmas campaign has become a symbol of the start of the british festive season and blinkink and hornet are proud to present the bear the hare elliot dear and yves geleyns heartwarming animated film for john lewis and adam eve ddb.
Ranking shows ads are becoming less appealing with most recent campaigns at the bottom of the chart.
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